How to rock billionaire style from the Sun Valley conference: ‘stealth wealth’ fashion popularised by HBO’s Succession was worn by the business elite, from Warren Buffett to Warner Bros’ boss

Many attendees stayed committed to the colour and texture choices long favoured by tech and finance titans. Read: plenty of shades of blue shirts and outer layers were on display, as were vest-centred looks.

Here’s what the “who’s who in the business world” wore at the Sun Valley conference this week. After all, it’s not called “summer camp for billionaires” for nothing.

Billionaire fashion straight out of Succession

Here, Bing Gordon, CEO for venture capital firm Kleiner Perkins, wore a classic navy blazer while his wife Debra Gordon donned an equally understated look.

The world’s 12 richest film directors, ranked: from Cameron to Spielberg

Neutrals, neutrals, neutrals

The ChatGPT leader’s neutral-tone crew-neck shirt at the Sun Valley Lodge does seem like the kind of basic tee look that Alexander Skarsgard’s Succession character, the casual sweats-loving tech CEO Lukas Matsson, would wear.

Quarter-zip jumpers

Quarter-zip jumpers are a staple of the rich and preppy set on their days off.

Guests like New England Patriots owner Robert Kraft epitomised a partial-zip sweatshirt look that was popular at the conference.

Hearst CEO Steven Swartz donned a periwinkle quarter-zip, perhaps tapping into a popular notion in business fashion that the colour blue can signal stability.

Let the accessories do the talking

Salesforce CEO Marc Benioff appeared to be pretty committed to the Western atmosphere of the conference venue, keeping a cowboy hat on.

Meanwhile, John Elkann, chairman at the vehicle company Stellantis, went for futuristic-looking oversized sunglasses and a textured turtleneck sweater.

Nita Ambani flaunts her US$400,000 Hermès Neige Faubourg Birkin 20 handbag

Swiss shoe brand On

Many guests eschewed looks displaying brand names, but one label that was popular was On. The Swiss brand of athletic and running shoes has become popular among the tech elite.

Some classics never get old

Ted Leonsis, CEO of Monumental Sports & Entertainment, donned the classic vest-over-shirt look, a reliable casual ‘fit for the business set.

YouTube head Neal Mohan took things down to Silicon Valley brass tacks, rocking the quintessential tech bro grey zip-sweatshirt look.

But, of course, let’s not forget the company hosting the conference and the Oracle of Omaha himself. Legendary investor Warren Buffett wore multiple Allen & Co. outer layers with Sun Valley 2023 insignia.

Casual textures entered the mix

Warner Bros. Discovery CEO David Zaslav chose a classic Canadian tuxedo – a denim-on-denim look – and a megawatt smile. Hollywood media chiefs are contending with a strike by writers and now actors seeking better pay as residuals decline and more protections amid the rise of generative AI.

Inside Chinese shoppers’ multibillion-dollar appetite for luxury goods

Some guests got a little creative

Relativity Space CEO Tim Ellis and his wife, the artist Richelle Ellis, wore printed, geometric looks.

Fashion designer Diane von Furstenberg paired what appeared to be a shark-tooth necklace with a colourful striped look. But DVF’s husband, the media mogul Barry Diller, kept a more casual cut underlining the spirit of the event.

Barry Diller, chairman and executive of IAC, which owns a suite of media and internet-focused companies, cut a casual figure as he walked around in Sun Valley next to his wife.

This article originally appeared on Insider.