In February 2021, Jenner announced on Instagram that she’s launching a tequila brand called 818. It’s handcrafted in Jalisco, Mexico, and the model said she’s spent nearly four years working on it. Most of the bottles of it retail for over US$40.

2. Post Malone

Post Malone with a bottle of rosé. Photo: @maison9wine/Instagram

Described as “very smooth”, Post Malone’s French Riviera rosé launched in summer 2020. The musician created it in partnership with James Morrissey, a long-time music manager and co-founder of London Entertainment.

The wine is described as having aromas of freshly picked fruit, like pear, pineapple and strawberry. A bottle retails for around US$22.

3. Shay Mitchell

Shay Mitchell is one of the team members for Onda. Photo: @shaymitchell/Instagram

Shay Mitchell is one of the people behind Onda, a line of canned sparkling tequila beverages that come in lime and grapefruit flavours. Each 340g (12-ounce) can is 100 calories and contains tequila from a woman-owned distillery in Mexico.

“The flavours were inspired by two classic drinks,” the Pretty Little Liars star told People. “A lime margarita and grapefruit paloma.”

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4. Blake Shelton

Blake Shelton promoting Smithworks Vodka in July 2021. Photo: @blakeshelton/Instagram

Country singer Blake Shelton is a regular partner with Smithworks, an American-made vodka label. The brand debuted its signature vodka in December 2020, which Shelton also helped develop. In March 2021, Shelton teamed up with the label to create his own line of hard soda water lemonades in four flavours: lemon, strawberry, Southern peach tea and lime.

5. Kate Hudson

Actress Kate Hudson is behind King St. Vodka, a gluten-free vodka that’s crafted using alkaline water. It’s made in Santa Barbara, California, and is distilled seven times.

The vodka is sold in 750-millilitre bottles with floral labels and each is 43 per cent alcohol by volume.

6. Cameron Diaz

Cameron Diaz and Kristine Power. Photo: @camerondiaz/Instagram
Partnering with Katherine Power, founder of the fashion website Who What Wear, Cameron Diaz released Avaline, which has an organic white and organic rosé wine.

While on the Late Night With Seth Meyers in July 2020, Diaz said the brand’s name came from a list of baby names.

7. Snoop Dogg

In 2014, Snoop Dogg signed a deal with Brazilian spirit Cuca Fresca to become a shareholder and ambassador, per Forbes. Cuca Fresca produces cachaça, which is a fruity liquor distilled from fermented sugar cane juice.

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Snoop Dogg is no stranger to working with liquor labels, either. Recently, he also partnered with the Australian commercial wine label 19 Crimes to launch Snoop Cali Red – and the bottle even features the rapper’s face.

The wine is a blend of 65 per cent Petite Syrah, 30 per cent Zinfandel and five per cent Merlot, and retails for around US$12.

8. Sam Heughan

Sam Heughan promoting Scottish whisky in March. Photo: @samheughan/Instagram

On The Late Show with Stephen Colbert, Scottish actor Sam Heughan said that he’s been working on creating a Scotch whisky for a long time.

It’s called The Sassenach and it is distilled in Scotland. The drink is said to taste of peach, honey, apricot and butterscotch with scents of almonds, citrus fruits and vanilla. The label launched in the US in 2021.

9. Dwayne “The Rock” Johnson

Dwayne “The Rock” with Teremana Tequila. Photo: @teremana/Instagram

In October 2019, the actor announced he’d be launching the label Teremana Tequila, writing on Instagram that “Tere is meant to represent ‘Terre’, which means of the earth, and Mana is our powerful Polynesian spirit that guides us.”

He said it’s been his dream to create high-quality, handcrafted tequila and that he spent years working on this brand.

The label officially launched in March 2020.

10. Idris Elba

Idris Elba is the face behind Porte Noire. Photo: @portenoirwines/Instagram
In 2020, the actor partnered with two French estates to release a collection of wine, Porte Noire, which includes a vintage chardonnay and rosé.

He said he came up with the idea to release a champagne label after a trip with his now-wife, Sabrina Dhowre.

11. Kyle MacLachlan

Kyle MacLachlan is the face of Pursued by Bear. Photo: @kyle_maclachlan/Instagram

The actor, known for playing Agent Dale Cooper in the Twin Peaks saga, is also the owner and face of Pacific-Northwest winery Pursued by Bear.

The fun, literary-inspired name of the brand is a reference to a famously vague Shakespearean stage direction: “Exit, pursued by a bear.”

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The winery has been in operation since 2005 and its wines have been regularly well-reviewed by industry publications for years.

12. Ryan Reynolds

Ryan Reynold’s Aviation Gin. Photo: @AviationGin/Twitter
You may have seen the actor’s face on ads for the Portland-based gin brand but he’s more than just a spokesperson for Aviation Gin. He’s also the owner of the company as of February 2018.

According to Fortune, his involvement is more on the business side of things than the distilling side, but his interest in the company came from his preference for the gin itself.

In September 2018, Aviation Gin told Fortunate that Reynolds plays “an active role in the day-to-day business and oversees creative direction” for the company.

13. Drake

Drake’s whiskey brand Virginia Black. Photo: @virginiablackwhiskey/Instagram

Drake is one of the collaborators behind the luxury whiskey brand Virginia Black. Working with Brent Hocking, founder of DeLeón Tequila, Drake launched the spirit in 2016.

The whiskey is known for its stylish bottle. Drake was even in a commercial for the spirit in 2017.

14. Sean “Diddy” Combs

Sean “Diddy” Combs promoting DeLeón Tequila. Photo: @deleontequila/Instagram

In 2014, following the success of their investment in Cîroc Vodka, Combs and Hocking acquired the DeLeón brand as part of the company Combs Wine & Spirits.

15. George Clooney

George Clooney is a businessman and actor. Photo: @casamigos/Instagram
George Clooney became one of the co-founders of Casamigos tequila in 2013. The actor worked with Rande Gerber, nightlife entrepreneur and husband to Cindy Crawford, and Mike Meldman, a real-estate tycoon, to create this tequila that’s made in Jalisco, Mexico.

“What was really important for George and I was that we have the best tequila, but we make it affordable for everyone,” Garber told said in 2017. “We wanted everyone to be able to drink it and not be exclusive.”

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In 2017, liquor company Diageo bought the brand at a high valuation of US$1 billion – what the Wall Street Journal estimated to shake out to US$500 per bottle (a millilitre bottle of Casamigos actually retails for closer to US$50).

You might recognise the label from Princess Eugenie and Jack Brooksbank’s royal wedding, as Brooksbank is the European brand manager for Casamigos tequila.

16. Justin Timberlake

Justin Timberlake collaborated with Casa Sauza to create Sauza 901. Per Forbes, the singer initially launched his own tequila in 2009. The triple-distilled tequila is known for its smoothness and it won a gold medal at the San Francisco World Spirits Competition in 2012.

The “901” in the drink’s name is a nod to Timberlake’s hometown area code in Memphis, Tennessee, according to Forbes.

Timberlake partnered with Sauza to relaunch the drink in 2014.

17. Francis Ford Coppola

Francis Ford Coppola is seen in the wine cave at Inglenook in Rutherford, California, in April 2012. Photo: The Chronicle

Filmmaker Francis Ford Coppola has been in the wine business almost as long as the movie business.

The Godfather director and his wife, Eleanor, bought part of the Inglenook Winery estate in 1975 and later went on to launch a Coppola-branded winery and a well-known family of wines.

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18. Bethenny Frankel

In 2009, Real Housewife Bethenny Frankel created the Skinnygirl drink brand. Photo: @skinnygirlbrand/Instagram

Although you may know her first and foremost as a reality star who was on The Real Housewives of New York, Frankel has been in business for about as long as she’s been on TV.

Created in 2009, Skinnygirl began as a brand that offered low-calorie versions of margaritas.

In 2011, Frankel partnered with the drink company Beam Suntory in a reported US$100 million dollar deal to expand the brand’s offerings to include wines, flavoured vodkas and more ready-to-drink cocktails.

19. Bryan Cranston and Aaron Paul

Breaking Bad co-stars Bryan Cranston and Aaron Paul have their own mescal. Photo: @doshombres/Instagram

The actors partnered to launch Dos Hombres, an “artisanal mescal” that’s meant to be shared.

According to the brand’s Instagram, the Breaking Bad pair concocted this idea a few years ago while talking about their future career endeavours.

Per the Dos Hombres website, this mescal is “a unique blend of the finest Espadin agave, hand-selected from the hillsides of a small village in Oaxaca, Mexico”.

20. Nick Jonas

Nick Jonas, of the American pop-rock trio the Jonas Brothers, has his own premium tequila brand, Villa One Tequila. Photo: @nickjonas/Instagram

Nick Jonas and fashion designer John Varvatos came up with the idea to launch their own tequila brand during a trip to Mexico in 2018 with family and friends.

The pair teamed up with master distiller Arturo Fuentes and the Stoli Group to bring Villa One Tequila to life.

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“When we brought our friends together over tequila in Mexico, we learned that we share the same values – enjoying time with friends and family, old and new, one glass at a time,” The Jonas Brothers star tells us in a statement.

Villa One Tequila is currently available in silver, reposado and anejo varieties.

This article originally appeared on Insider.